What is Vision

Having a "genuine" vision refers to a deeply held and authentic aspiration or goal that resonates strongly with the members of an organization. This type of vision is not just a formal statement, but a compelling image of a desirable future that inspires and motivates people. It's grounded in the values and beliefs of the organization and its members, creating a strong emotional connection that drives engagement and action. Unlike a superficial vision statement, a genuine vision is a living part of the organization's culture, influencing decisions and behaviors on a daily basis.