Great Product Demos

May 30, 2022

A good demo is quick (minutes). If you have a lot of features, break up the demo by user scenarios. Spend time on only the important information. Most importantly, get engagement from the audience.

I love a great product demo.

Here's a recent example from Google I/O 2022: https://www.youtube.com/watch?v=ug6GKXa1vo4

Why is this a good demo?

  • presenter speaks slowly and plainly
  • slides are short, simple, engaging
  • starts with the problem
  • describes a relatable scenario
  • briefly describes the relevant technical wizardry
  • personalized the benefits
  • describes who its for and when it might be available
  • builds on the previous scenario by turning to related scenarios

A good demo is quick (minutes). If you have a lot of features, break up the demo by user scenarios. Spent time on only the important information. Most importantly, get engagement from the audience.

Internal demos are all about engaging the audience in dialog and getting feedback. By making it short, easy to understand, and engaging, you've set the narrative / stage for the conversation.

External demos are not that different. You're giving the necessary context to take an action:

  • who its for
  • what it does
  • why they should care
  • when and how they can get their hands on it


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